Andrew Schopp

Writer, content producer, and WordPress webmaster

Resume – Andrew Schopp

Last updated: November 8, 2025

Content Producer · Writer · WordPress & Web Specialist · Toronto, Canada

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Profile

I started my career in journalism, learning how to report clearly, tell stories that matter, and ship on deadline. I wrote and edited for newspapers in Western Canada and contributed to sports outlets including The Hockey News and the Calgary Hitmen, developing a strong foundation in interviewing, narrative structure, and working within tight editorial workflows.

Over time I shifted from pure journalism into digital content and marketing roles, where I could pair strong writing with an understanding of how content performs online. I’ve planned, written, and edited articles, landing pages, email campaigns, and resource hubs for associations, education brands, and B2B audiences—always with an eye on clarity, SEO, and the reader’s path through the site.

Today I combine that editorial background with hands-on WordPress and web skills. I build and manage content-heavy WordPress sites: structuring custom post types, ACF fields, and templates; collaborating on UI/UX; and owning the publishing workflow from draft to analytics. I’m most at home on projects where I can be both the person who writes the words and the person who makes sure those words are organized, easy to manage, and fast to load.

Skills

Content & Editorial

  • Feature writing, interviews, and long-form storytelling
  • Web copy for landing pages, blogs, and resource hubs
  • Editing, rewriting, and structural/content audits
  • SEO-aware planning, keyword integration, and on-page optimization
  • Newsletter and email campaign content

WordPress & Web

  • Building and maintaining content-heavy WordPress sites
  • Custom post types, taxonomies, and Advanced Custom Fields
  • Template and archive layout for articles and listings
  • Basic PHP, HTML, and CSS for theme customization
  • Performance, accessibility, and on-page SEO improvements
  • Integrating analytics, tracking, and simple marketing tools

Analytics & Marketing Tools

  • Google Analytics 4 and Search Console
  • Tag Manager basics and event tracking
  • Email platforms (Mailchimp, Constant Contact)
  • Working with CRMs and marketing tools (e.g., Salesforce)

Soft Skills & Ways of Working

  • Translating business goals into clear content plans
  • Collaborating with designers, developers, and subject-matter experts
  • Documenting processes, templates, and content standards
  • Working independently with ownership over deadlines and quality

Experience

  • Senior Content Producer & Webmaster

    Canadian Franchise Association · 2018–Present · Toronto, ON

    Lead content production and site management for a portfolio of association websites, including FranchiseCanada, LookForaFranchise, and CFA.ca. Combine editorial planning with hands-on WordPress implementation.

    • Plan, write, and edit feature articles, profiles, and resource content for print and web.
    • Design and maintain WordPress templates and content structures for magazines, blogs, and listings.
    • Coordinate publishing workflows, from drafting to layout, QA, and go-live.
    • Collaborate with developers, designers, and external partners on new features and site improvements.
    • Monitor performance via GA4 and Search Console, and iterate on content and structure.

  • Digital Content & Marketing Roles

    Various Organizations · 2014–2018

    Worked with education and marketing organizations to plan and produce digital content, manage websites, and support campaigns.

    • Produced web and email content for education brands, focusing on clarity and conversion.
    • Standardized messaging and landing pages across multiple locations and audiences.
    • Collaborated on small WordPress builds and refreshes, helping connect content goals with site structure.

  • Journalist & Sports Writer

    Regional Newspapers & Sports Outlets · Early Career

    Started in print journalism, writing and editing for daily newspapers and sports outlets. Covered junior hockey, local news, and features, developing strong reporting fundamentals and a respect for deadlines.

    • Reported and wrote game stories, features, and profiles for Western Canadian newspapers.
    • Contributed digital content and coverage for The Hockey News and the Calgary Hitmen/Flames organizations.
    • Learned to work within tight editorial calendars and collaborate with photographers, editors, and designers.

Education & Professional Development

  • Journalism & Communications Studies

    Post-secondary studies related to journalism, writing, and media.

    Built a foundation in reporting, editing, ethics, and media law that still shapes how I think about stories, sources, and accuracy today.

  • Ongoing Learning – Web & AI

    Self-directed · Courses, documentation, and hands-on projects

    Regularly invest time into learning modern WordPress practices, analytics, and AI-assisted workflows, using personal projects to experiment with new tools before bringing them into client work.

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